Introduction
What do you think of when you hear the word “catering?” Most people probably think of weddings, their last birthday party, or their local “taco man”. But catering can be so much more than that! In fact, coffee catering is a great way to build brand awareness and create an inviting atmosphere at activation events and trade shows. Here are six creative ways to use a mobile coffee bar service at your next event:
Use coffee cups as a branding opportunity – print your logo or company name on the cup.
If you’re looking for an easy, yet effective way to introduce your brand to people at a trade show or brand activation event, why not print a custom design on a cup and use it to serve free coffee or tea to guests? Serving up truly unique or familiar drink recipes with custom-branded cups could be a strong leg-up in separating yourself from the competition.
Coffee cups are great for showing off your unique brand identity, and with cup sizes coming in many variations – from little espresso shots to big ol’ brews and everything in between, you’re sure to capture the attention of many potential, new customers. Obviously, if the season is right, serve more than just hot coffee – brand cold cups for iced or nitro cold brew coffee too! Now that’s a fun way to impress coffee and tea lovers with something extra special that no other company is likely to provide.
With a few weeks’ notice*, we could put your custom design on a variety of hot and/or cold cups as a part of our mobile coffee bar and barista service.
Include a white-label, custom-branded coffee bar within your booth to provide a fresh pick-me-up and a place for guests to get started or recharge at the event.
If your sales team successfully wins new accounts with more casual, less “salesy” techniques, this would be a fantastic strategy. Incorporating a cafe experience into your tradeshow booth using our baristas and white-label setup can positively impact how guests perceive and engage with your brand with less pressure. Providing a familiar environment, such as a cafe setting, where people are able to relax and enjoy themselves without any perceived expectation, could improve your sales team’s ability to gain new clients and increase positive awareness of your company’s brand.
Furthermore, studies indicate that taking regular breaks throughout the day helps people stay productive for longer periods of time; this is especially true when attending events like trade shows or busy brand activations, which require long periods of walking around and social interaction. Offering guests an inviting cafe space within your booth gives your team a perfect opportunity—or multiple opportunities—to speak to prospects about your brand.
Have our baristas make custom coffee drinks using special ingredients and/or toppings that represent your brand personality – this will attract attention and create a memorable experience for attendees.
Engaging guests with drinks that feature toppings or ingredients that represent your brand will definitely create a noteworthy experience, as well as give them the chance to get to know your company better. For example, many big brands like HBO turn to custom-made stencils of their logos to print or place edible “ink” (like chocolate or cinnamon powder, sugar, etc.) on a latte’s milk foam for more unique User Generated Content (UGC) that improves organic recognition on social media.
When running a trade show booth or brand activation, we don’t have to tell you that friendly and engaging staff can go a long way in creating an unforgettable experience. But, having a barista make custom drink recipes using espresso, hot drip, or nitro cold brew with locally and freshly roasted specialty coffee, or cascara coffee cherry tea is sure to be an uncommon attraction and would easily draw positive attention. After all, nobody can resist following the scent of freshly ground and brewed coffee…
Offer guests different menus based on the season, such as iced coffee drinks during spring and summer, and hot coffee drinks during fall and winter.
Offer your guests delicious coffee and tea drinks that incorporate seasonal flavors using high-quality ingredients like standard dairy or sugar-based flavors, or even the popularly alternative plant-based milk, non-dairy creamers, and sugar-free syrup options.
Take it another step further with seasonal menus that include familiar favorites like hot pumpkin spice lattes in the fall or iced caramel mochas in the summer. Or, offer unexpected options like nitro cold brew and pour-over coffee for black coffee purists and those who are feeling adventurous! Specialty coffees like what we use are freshly roasted single-origin and blended varieties from sustainable, globally-sourced, and direct-trade farms—allowing your guests to enjoy unique flavors they wouldn’t get at any other event.
Everyone loves free stuff… Give away branded sample bags of coffee and tea as part of your takeaway swag, so guests think of you when they brew at home.
Giving away sample bags of coffee and tea can be a truly unique way to stand out amongst all the other swag guests get during the event. Think of it this way: at least in The United States, coffee is the number one non-alcoholic beverage right behind water in popularity…therefore, if you’re looking for a unique giveaway that your guests, both coffee-lovers and tea-lovers alike, will remember then why not give away sample bags of caffeinated or decaffeinated delights? Put your brand at the center of your guests’ morning routine and they’ll think of you every time they start their day.
So, not only can we help you with the on-site barista service, we can print your custom design on the coffee bag’s label before the event and our mobile coffee bar can send guests on their merry way with a great drink and a tasty, take-home treat with your name on it. Easy peasy!
Coordinate with us to offer attendees a genuine cafe experience using sweet accompaniments such as donuts, muffins, croissants, scones, or other familiar favorites.
To complete an unforgettable coffee or tea experience for your guests, stock the mobile cafe bar with a selection of tasty baked goods. From classic donuts to mouth-watering muffins and scrumptious scones, people will be talking about your custom-branded cafe atmosphere during and long after the event has ended.
Conclusion:
By utilizing these 6 creative strategies, you can ensure that your brand makes a lasting impression. Coffee Cart Boys offers a mobile coffee bar and coffee catering service for all types of gatherings, so how would you imagine using our services at your next trade show or brand activation event?
